We Started With a Question Nobody Asked
Why does investment education feel like reading a user manual for something you'll never actually use? Back in 2019, we sat in a coffee shop in Thompson and realized most beginner resources either talked down to people or overwhelmed them with jargon. So we built something different.
From Confusion to Clarity
Dyrondex wasn't born from some grand business plan. It started when a few of us noticed friends making investment decisions based on... let's just say questionable sources. Reddit threads. Random YouTube channels. That one cousin who "knows stocks."
The real breakthrough came when we stopped trying to teach everything and focused on what beginners actually need first. Not options trading or cryptocurrency speculation—just the basics that help someone understand what they're doing with their first TFSA or RRSP contribution.
We work with people across Canada who want to understand where their money goes and why. No get-rich-quick promises. No guaranteed returns. Just honest education about building a foundation that makes sense for your situation.
How We Approach Teaching
These aren't buzzwords or company values we put on a wall. They're the actual principles that shape how we build our programs and work with learners.
Start Where You Are
We don't assume you know what an ETF is or why bond yields matter. Our programs meet you at your current knowledge level—whether that's "complete beginner" or "I've dabbled but feel lost."
Real Scenarios Only
Every example we use comes from actual situations Canadian investors face. We talk about TFSAs, home buying considerations, and retirement planning in contexts that feel familiar, not abstract.
Questions Welcome
The investment world has enough gatekeeping already. We encourage questions that might feel "basic" because everyone starts somewhere. No judgment, just answers.
Liora Vangstad
Lead InstructorTeaching From Experience, Not Theory
Liora spent twelve years working with financial advisors before she realized the real gap wasn't in investment products—it was in how people understood them. She watched clients nod along in meetings, then make decisions that showed they hadn't really grasped the fundamentals.
She left that world in 2021 to focus on education. Not the kind that prepares you for a finance career, but the kind that helps regular people make informed choices about their own money. Her approach strips away the complexity that often serves industry interests more than individual investors.
What sets her teaching apart? She doesn't pretend investing is simple, but she also refuses to make it more complicated than it needs to be. Her sessions focus on building understanding step by step, with plenty of room for the "wait, can you explain that again?" moments.
Liora's Expertise Includes:
- Breaking down portfolio construction for first-time investors
- Explaining Canadian tax-advantaged accounts in plain language
- Helping learners identify their actual risk tolerance (not what they think it should be)
- Teaching how to evaluate investment options without getting overwhelmed
- Addressing the psychological aspects of market fluctuations
Where Investment Education Is Heading
The landscape keeps shifting. Social media influencers now compete with traditional advisors for attention. AI tools promise to manage portfolios. New products launch constantly, each claiming to be the solution.
Meanwhile, the fundamentals haven't changed much. Understanding risk. Knowing your time horizon. Recognizing when complexity adds value versus when it just adds cost.
We're watching several trends closely as we plan programs for 2025 and beyond. Not because we want to chase what's trendy, but because understanding the broader context helps our learners make better decisions.
What We're Paying Attention To
- Automation vs. Understanding Robo-advisors make investing easier, but they can also create a black box. We focus on helping people understand what's actually happening with their money, even when automation handles the execution.
- Information Overload There's more investment content available than ever, but quality varies wildly. Teaching people to evaluate sources and spot red flags becomes increasingly important.
- Sustainable Investing ESG and impact investing interest continues growing, but so does confusion about what these terms actually mean and how to evaluate claims.
- Market Accessibility Barriers to entry keep dropping, which is great—but it also means people can make significant financial decisions without necessarily understanding the implications.
